--- title: "Hydrocarbon Engineering Article: Wielding the power of AI" description: Discover how CLARITY Prime, powered by Navigance, leverages AI to optimize catalyst performance, enhancing operational intelligence and driving efficiency in chemical plants worldwide. image: https://info.navigance.com/hubfs/Article_Hydrocarbon%20Eng_2025_CLARITY_Xsmall.png --- [Skip to content](https://www.navigance.com/hydrocarbon-engineering-article-2025-clarity-prime#main-content) Close - Solutions - [Performance Manager](https://www.navigance.com/performance-manager) - [Plant Monitor](https://www.navigance.com/plant-monitor) - [Optimization Engine](https://www.navigance.com/optimization-engine) - [Ammonia Energy Optimization](https://www.navigance.com/ammonia-solutions) - [For partners](https://www.navigance.com/service-portal) - [Resources](https://www.navigance.com/resources) - About - [About Navigance](https://www.navigance.com/about-us) - [Career](https://www.navigance.com/career) [Contact-us](https://www.navigance.com/contact-us?hsLang=en) [![navigance-Logo-white](https://info.navigance.com/hubfs/navigance-Logo-white.svg)![Navigance-Logo](https://info.navigance.com/hubfs/navigance-Logo-1.svg)](http://navigance.com) - Solutions - [Performance Manager](https://www.navigance.com/performance-manager) - [Plant Monitor](https://www.navigance.com/plant-monitor) - [Optimization Engine](https://www.navigance.com/optimization-engine) - [Ammonia Energy Optimization](https://www.navigance.com/ammonia-solutions) - [For partners](https://www.navigance.com/service-portal) - [Resources](https://www.navigance.com/resources) - About - [About Navigance](https://www.navigance.com/about-us) - [Career](https://www.navigance.com/career) [Contact-us](https://www.navigance.com/contact-us?hsLang=en) ![Article\_Hydrocarbon Eng\_2025\_CLARITY\_Xsmall](https://info.navigance.com/hs-fs/hubfs/Article_Hydrocarbon%20Eng_2025_CLARITY_Xsmall.png?width=300&name=Article_Hydrocarbon%20Eng_2025_CLARITY_Xsmall.png) ## Wielding the power of AI Hydrocarbon Engineering Magazine | August 2025 ## Wielding the power of AI: CLARITY Prime for catalyst performance optimization *In this **Hydrocarbon Engineering** article, Navigance and Clariant share how [**CLARITYTM Prime**](https://www.clariant.com/de/Business-Units/Catalysts/Applied-Catalyst-Technology/CLARITY-Prime) uses AI and machine learning to transform catalyst data into predictive insights, from lifetime projections to interactive optimization*. [Clariant Catalysts](https://www.clariant.com/de/Business-Units/Catalysts)began its digital transformation by streamlining data sharing and removing reliance on spreadsheets, paving the way for the development of **[CLARITY™](https://www.clariant.com/de/Business-Units/Catalysts/Applied-Catalyst-Technology/CLARITY)**, a digital service portal for its customers on the Navigance cloud platform. Now used by over 190 plants worldwide, CLARITY provides secure, custom dashboards for real-time catalyst performance monitoring and collaboration with Clariant's technical experts. The next step, **CLARITY Prime**, integrates advanced AI and machine learning to move from data visualization to operational intelligence. It enables predictive maintenance, catalyst health alerts, performance projections, anomaly detection, and interactive optimization tools tailored to plant-specific conditions. The case studies outlined in this article illustrate real-world impact of CLARITY Prime: - **Indorama Eleme Fertilizer & Chemicals (Ammonia)** – Automated alerts and ML-driven projections improved reformer operation, optimized HTS reactor conditions, and enhanced turnaround planning. - **Yara (Ammonia)** – Soft sensors, catalyst lifetime projections, and an interactive shift optimizer and uncovered energy savings of €100,000–200,000 annually. - **CATOFIN (Propylene)** – Pattern recognition algorithms identified feed contamination issues, avoiding costly downtime and unnecessary catalyst replacement. - **Ethylene** – Upset prediction and operational simulation tools optimized reactor conditions, adding 670 tons of ethylene over six months. Looking ahead, Clariant Catalysts envisions fully digital technical support by 2030, enabling faster, more targeted collaboration. CLARITY Prime exemplifies how AI can amplify—not replace—human expertise, empowering plant teams to improve performance, extend catalyst lifetimes, and operate more sustainably. **Fill out the form below to access your free download of this paper.** - A download link will be available right after you submit the form. - We’ll also email the file to the address you provide. ![Article\_Hydrocarbon Eng\_2025\_CLARITY\_long\_small](https://info.navigance.com/hs-fs/hubfs/Article_Hydrocarbon%20Eng_2025_CLARITY_long_small.png?width=300&name=Article_Hydrocarbon%20Eng_2025_CLARITY_long_small.png) ## OUR RELATED SOLUTIONS Unlock the full potential of your chemical plant with our integrated analytics platform. Leverage advanced process and data science expertise to drive process optimization with intuitive tools for your plant team. Benefit from cloud-based services designed to support digital transformation at every stage.   TOUCH CLARITY Prime by Clariant CLARITY Prime by Clariant Clariant’s AI-powered digital service for optimized catalyst operation. [Visit Clariant website to learn more](https://www.clariant.com/de/Business-Units/Catalysts/Applied-Catalyst-Technology/CLARITY-Prime) TOUCH Optimization Engine Optimization Engine A hybrid model of your process enhanced with machine learning algorithms scans your data 24/7, learns its patterns, and spots ways to optimize.[More about this service](https://www.navigance.com/optimization-engine?hsLang=en) TOUCH Interactive Ammonia Optimization Interactive Ammonia Optimization Interactive Optimization tools use cutting-edge machine-learning based models to predict important KPIs and evaluate scenarios.[More about this service](https://www.navigance.com/ammonia-solutions?hsLang=en#nh3-optimization-engine) [![Navigance Logo](https://info.navigance.com/hubfs/navigance-Logo-white.svg)](http://navigance.com) - Chemical Processes - [Ammonia](https://www.navigance.com/ammonia-solutions) - Solutions - [Performance Manager](https://www.navigance.com/performance-manager) - [Plant Monitor](https://www.navigance.com/plant-monitor) - [Optimization Engine](https://www.navigance.com/optimization-engine) - [Ammonia Energy Optimization](https://www.navigance.com/ammonia-solutions) - [For partners](https://www.navigance.com/service-portal) - Resources - [Downloads](https://www.navigance.com/resources) - [About](https://www.navigance.com/about-us) - [Career](https://www.navigance.com/career) - [Terms of Use](https://www.navigance.com/terms-of-use) - [Imprint](https://www.navigance.com/imprint) - [Data Protection & Privacy](https://www.navigance.com/data-protection) ```json { "@context" : "https://schema.org", "@type" : "Organization", "address" : { "@type" : "PostalAddress", "addressCountry" : "", "addressLocality" : "81925 Munich", "addressRegion" : "Germany", "postalCode" : "", "streetAddress" : "Arabellastraße 4a" }, "knowsLanguage" : "en", "logo" : { "@type" : "ImageObject", "url" : "https://cdn2.hubspot.net/hubfs/5866096/Navigance_300dpi_Word_figurative_mark_RGB_crop.png" }, "name" : "Navigance GmbH", "url" : "https://www.navigance.com/hydrocarbon-engineering-article-2025-clarity-prime" } ```